St Louis Web Marketing

So you’ve got your Facebook and Twitter accounts set up for your business.  They are synchronized for a convenient post to both outlets. You’re ready to tell the world about your brand through the all fabulous social media. But, what do you write? And more importantly, what is acceptable to post?

There is such as thing as Social Media Etiquette and it is important for you to follow the guidelines. You and whoever is going to be posting on behalf of your company or brand should be well aware of what is and is not acceptable to post via Facebook, Twitter, or any other social media outlet.

Here are a few guidelines that should be followed and please feel free to expand to better suit you and your business.

• Never represent yourself or your company in a negative way
• Never represent yourself or your company in a false or misleading way
• Be sure to post meaningful, respectful comments. No spam, off topic, or offensive remarks
• Do not violate any company privacy, confidentiality, and/or legal guidelines

Finally, the golden rule that is most important in terms of public relations and protecting your brand:

• Remember that not only do you represent the name under which you are posting, but you represent your company/brand as well

The internet is fast paced and unforgivable. If someone sees a remark that they are not happy with, it can be “retweeted” to thousands in seconds. Users have the option to click away from your page faster than you can say “Facebook” if they see one thing they are not satisfied. Realistically you have milliseconds to grasp your audience, keep them there, and keep them content.

With all of this said, please be selective in choosing who you give administrative rights to for your social media accounts. Social media is apart of a free world, so be sure to monitor your employees and what they are saying to the public. The easiest way of keeping the peace is by distributing guidelines to anyone you think may be using social media on behalf of your company or brand.

Now get to posting…