St Louis Web Marketing

Will the growing popularity of social media sites end the need for a website?

Absolutely not. The real time attribute of social media is something that your website can not contribute to the online community. However, your website still offers so much more than any social site can match. The Net Impact, a web marketing company in St. Louis, agrees that social media is an important enhancement to online presence, but not the sole contributor.

“Think of social networks as a friendly gateway to your company website or microsite. Seeding your site with social networks spreads content far and wide through search engines, as well as through contacts who are already a part of your social networking communities – places where rapport has already been established. People tend to share their experiences, good or bad, with their social networking communities – people they have built a connection with. So find out where your audience’s conversations are taking place and establish a strong presence. When social media sites are operated effectively they have the power to steer your audience to your website, resonate with your visitors, humanize your brand and deliver content to the masses in the click of a mouse.”

Social media is what brings the online community full circle. Linking your facebook posts to Twitter, your YouTube videos to Facebook, your RSS Feed to microsites, and so on. The key is that all of these should ultimately link back to your website and drive desirable traffic. Social Media is important, very important, but without a website your brand would be running around in circles. Social media is growing rapidly, but your website shouldn’t be going anywhere.