Engagement Within Your Social Media Campaign
May 10th, 2010 | 
Author: How do you grade your social media? Is it by the number of fans or followers you have? A common mistake that many internet marketers are guilty of is believing that a successful social media campaign is based on the quantity of followers you have. Just like your website, driving traffic and increasing visitors to your website is important, but keeping the users there and improving conversion is key to a successful social media campaign. Within your social media practices you must find a way to keep your fans engaged.
Below are tips to keeping your fans engaged:
1. Be Transparent
Transparency is how the community feeling is formed. Being transparent in social media is letting others inside of your organization and showing the side of you that makes everyone feel a little more comfortable in their own skin.
2. Treat your Fans like a Customer
If you are participating in social media, you have taken on the responsibility of putting your business in social media. While you think that facebook and twitter are all fun and games, your customers are using this as a personal medium to discuss real things with you. Treat each and every fan as if they were a customer in the store, on the phone, etc.
3. Treat your fans every once in awhile
Your fans are your best marketing tool. Make sure you are paying them accordingly. Offer them free stuff or exclusive invitations. Sure, some people enjoy talking because they like the sound of their own voice. But if you want something well thought out that will attract others, offer your fans a prize and they will take off from there.
4. Be an expert in your industry
If you are only posting coupon codes and sales promotions, fans will become bored and annoyed quickly. Show them that you know everything there is to know about your industry, which includes posting interesting articles and promoting events. Soon your followers will turn to you for your expert opinion and know that you are who they can trust when it comes to what you do.
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