St Louis Web Marketing

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Your website may have one of the most innovative designs out there, with information that people desire. Unfortunately, none of this is important at all if your website isn’t marketed. Unless search engines, such as Google, that are frequently used by ordinary people who might be potential customers for your business, know how to get to your website, nobody will know your website even exists. The objective of web marketing is to have your website ranking on at least the first page of results when a potential customer types in certain keywords relating to the point of your website. For example, if you’re trying to sell vending machines, and a person types in vending machines in the search bar of Google, a web marketing team’s main goal is getting your website to show up when they click “I’m Feeling Lucky.” This feature brings up the number one result of the keyword or phrase they choose, and this shows how important it is that you use the best keywords for your website.

To make sure the best keywords are used for your website, and the best chance at getting your website on that “Lucky” spot, use The Net Impact as your web marketing team.

When you go to a search engine and try to find something, you type in a word, or several words, and click the search button. The search engine then looks in its index for those words.

Suppose that you used the words “car racing”. Generally speaking, the search engine will look for various things:

• Pages that contain the exact phrase “car racing”
• Pages that don’t have the phrase “car racing”, but do have the words “car” and “racing” in close proximity Read the rest of this entry »

If you have a website that gets few visitors, its time to do something about it. The most important and inexpensive strategy is to rank high organically for your keywords as opposed to paid ad (pay per click). Search is the second most common activity on the Internet after email. Statistics show that web users use search engines to find products and services. Search engines send robot “spiders” to index the content on your website, so what are some steps you can do to prepare your website for optimal indexing.

To improve your search engine ranking, make sure to have all the following SEO steps on your website: Read the rest of this entry »