Archive: Web Marketing
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Jan 06, 2011
1 CommentQR Codes and Event Marketing
Actively Engage Consumers and Promote Your Events with QR Codes The Internet marketing industry’s game-changing reality of the mobile internet is going to have a large impact on the future of websites, and QR codes may just be the link between print and digital that keeps your brand in the mind of consumers. According to a survey by the Mobile...
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Nov 08, 2010
No CommentsPublic Relations and Technology Collide at PRSA-STL Workshop
Technology Shifts the World of Public Relations “Search is not just about trusting algorithm, it is about trusting friends”. My favorite session at PRSA-Tech Day was “Leveraging Your Brand in a Digital World”, led by Michael Pranikoff ( @mpranikoff ) Global Director of Emerging Media for PR Newswire. In the presentation, I learned today’s Public Relations has made...
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Sep 09, 2010
No CommentsInternet Marketing Team Returns from SES San Francisco With Knowledge to Share
The Net Impact’s Internet Marketing team attended Search Engine Strategies San Francisco this past August. SES attracts the world's best Internet marketing professionals who come from around the world to attend highly informational sessions and labs related to the ever-changing web marketing industry. This was the 3rd West Coast SES Conference The Net Impact, a...
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Aug 13, 2010
1 CommentQR Codes. The Net Big Thing in Internet Marketing?
Picture a barcode at your local grocery store. The code consists of lines and numbers, which when read by the proper application, relay product information and cost. Now, take that concept and apply it to Internet marketing and mobile applications and you get a QR code. QR is short for Quick Response (they can be...
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Jul 01, 2010
No CommentsThe Importance of Event Tracking in Web Analytics
Getting in the mind of your website visitor In the last decade, tracking web analytics has rapidly evolved from simply data crunching to a very powerful decision making platform. Web analytics is an important tool for Internet marketers and web designers alike to make choices about how to improve traffic flow, design calls to action,...
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Jun 17, 2010
No CommentsAdvantages of Implementing a PPC Advertising Campaign
Do you want to reach more potential customers online? Or perhaps you are considering to invest some money on advertising? The first type of advertising channel that you should look into is PPC advertising. Some of the advantages of PPC campaign are listed below: 1. Low cost You pay only if a visitor clicks through your...
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Jun 01, 2010
No CommentsWebsite A/B Testing Case Study for Georgia Resort
What motivates visitors to take action on my website? Although this seems like a simple question, the answer is not always obvious or easy to define. Many website owners receive a significant amount of visitors to their websites; however, driving visitors to your website is only half of the online success equation. Turning these visitors...
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May 24, 2010
2 CommentsOptimized Press Releases Boost Brand Visibility
Until recently, companies and PR Firms wrote press releases in a very uniform fashion designed for the eyes of the traditional journalist. But the evolution of online public relations has created an entirely new approach to the writing and distributing process of press releases. Press release optimization is becoming an increasingly popular form of marketing. Just as optimizing...
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May 14, 2010
7 CommentsSocial Media and the Non-Profit Industry
From dipping their toes into the water with a low-investment campaign to diving off the cliff, today many nonprofits are actively exploring social media. But a common problem many non-profits face is that they blindly leap into social media without implementing a strategy. Without a well created strategy, there is no way to measure your online...
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Dec 23, 2009
No CommentsHappy Holidays!
As 2009 comes to a close, the team here at St. Louis Web Marketing would like to thank you for being apart of the Internet Marketing Industry. This is challenging business with new things to learn and capture every single day. It is stressful at times, but always rewarding and we are all so lucky...
