St Louis Web Marketing

Posts Tagged ‘holiday deals’

Its official! The Holiday season has begun. Get ready for battling for a parking space, never ending coupon codes and e-mail blasts galore. But, will new trends like smart phones and social media affect the way people shop? Sure, online holiday shopping is nothing new and either is Facebook, Twitter or cell phones, but as these digital forces continue to get stronger, there are sure to be some changes in retail trends.

Facebook and Twitter users are growing at a rapid pace and so are the features that they offer. This year it seems like doing holiday shopping via social media sites is extremely convenient and beneficial to the consumer. Facebook allows you to fan your favorite brands and see what kind of deals they have going on without ever leaving Facebook. Twitter’s trending topics helps you stay in the know, as well as be on top of the hot gift ideas. As published by Emarkter, 27% of online shoppers will turn to social networks for gift ideas and 45% will use social networks to research items, compare prices, and look for offers.

Smart phones really benefit the bargain shopper. With a browser on your cell phone you can be browsing the ads to your favorite store or be holding a product in your hand in one store, but be checking the price of it at another. iPhone has an unbelievable $1.99 application that allows you to scan a product barcode and it will look to find a better price somewhere else.  During the holidays people are always out to get the best deal and smart phones make price research easy on the go.

Whether you do your Holiday shopping online or in-store, digital media provides you with the tools you need to get the best gift ideas and deals.

If you’re a retailer, take this information and run with it. This is not the end of the social media trend. Get your facebook page up to date with custom pages and post deals on a daily basis. Participate in Twitter and blogs, this is how you get your name into those trending topics.  And, make sure your website is capable for all browsers (even cell phones).

Keep an eye out for more posts about social media and search engine marketing during the holidays. If you need any assistance in these areas, contact The Net Impact.