Posts Tagged: internet marketing
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Nov 08, 2010
No CommentsPublic Relations and Technology Collide at PRSA-STL Workshop
Technology Shifts the World of Public Relations “Search is not just about trusting algorithm, it is about trusting friends”. My favorite session at PRSA-Tech Day was “Leveraging Your Brand in a Digital World”, led by Michael Pranikoff ( @mpranikoff ) Global Director of Emerging Media for PR Newswire. In the presentation, I learned today’s Public Relations has made...
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Sep 09, 2010
No CommentsInternet Marketing Team Returns from SES San Francisco With Knowledge to Share
The Net Impact’s Internet Marketing team attended Search Engine Strategies San Francisco this past August. SES attracts the world's best Internet marketing professionals who come from around the world to attend highly informational sessions and labs related to the ever-changing web marketing industry. This was the 3rd West Coast SES Conference The Net Impact, a...
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Aug 13, 2010
1 CommentQR Codes. The Net Big Thing in Internet Marketing?
Picture a barcode at your local grocery store. The code consists of lines and numbers, which when read by the proper application, relay product information and cost. Now, take that concept and apply it to Internet marketing and mobile applications and you get a QR code. QR is short for Quick Response (they can be...
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Jun 08, 2010
No CommentsAdvertisers Take a Big Bite of Apple’s Mobile Ads
Just as Google is currently dominating desktop computers, Apple’s iAd will work to dominate the mobile world. Weeks before its scheduled launch on July 1st, Apple has already taken more than $60m in bookings for its new iAd mobile Web marketing platform. The service – which will offer advertising inside mobile apps, initially on the...
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Jun 01, 2010
No CommentsWebsite A/B Testing Case Study for Georgia Resort
What motivates visitors to take action on my website? Although this seems like a simple question, the answer is not always obvious or easy to define. Many website owners receive a significant amount of visitors to their websites; however, driving visitors to your website is only half of the online success equation. Turning these visitors...
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May 24, 2010
2 CommentsOptimized Press Releases Boost Brand Visibility
Until recently, companies and PR Firms wrote press releases in a very uniform fashion designed for the eyes of the traditional journalist. But the evolution of online public relations has created an entirely new approach to the writing and distributing process of press releases. Press release optimization is becoming an increasingly popular form of marketing. Just as optimizing...
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May 14, 2010
7 CommentsSocial Media and the Non-Profit Industry
From dipping their toes into the water with a low-investment campaign to diving off the cliff, today many nonprofits are actively exploring social media. But a common problem many non-profits face is that they blindly leap into social media without implementing a strategy. Without a well created strategy, there is no way to measure your online...
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Mar 17, 2010
No CommentsSocial Networking and the Business Professional
If you think online social networking is solely for the younger demographic, think again. Thanks to new social networking sites that enable professionals in a wide variety of industries, such as marketing, finance and even medicine, to build meaningful business relationships, social media is now flourishing in the business world. The Institute for Corporate Productivity...
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Nov 12, 2009
No CommentsShow Me the Social (Part 1)
You’ve done your research and you know that it’s time for you to integrate social media into your marketing campaign. You’ve got your whole team on board and excited for the new changes, except for that one person. That person is probably a little old fashioned, probably one of those that claimed the internet is...
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Oct 23, 2009
No CommentsSocial Media Killed the Website Star
Will the growing popularity of social media sites end the need for a website? Absolutely not. The real time attribute of social media is something that your website can not contribute to the online community. However, your website still offers so much more than any social site can match. The Net Impact, a web marketing...
