St Louis Web Marketing

Posts Tagged ‘seo’

Plan- There is much more to Search Engine Optimization than just stuffing keywords on to a website. A good SEO Company will plan out a strategy specific to your site. They know that there isn’t a cookie cutter SEO plan for everyone and will do the research needed to devise the perfect strategy for you.
Educate- Search Engines and their algorithm methods are constantly changing. SEO companies must stay educated of these changes, because these small alterations can make all the difference in results.  The SEO Company must stay educated and also be able to inform their clients of the changes that may affect them.
Remembering Sales- Many SEO companies are only concerned with rankings. A good SEO company is concerned with the overall growth of sales for your company. They will analyze things other than rankings, such as traffic, conversion, and revenue.
Focus- A great site is more than just good keywords. The navigation path, following compliance codes, and architecture of your site are just as important when trying to provide a great site. It is crucial for an SEO company to remember to focus on all of these things when developing a strategy for you.
Exchange- The SEO Company and the client should be exchanging words and thoughts on a regular basis. Without communication, neither the client nor the company is getting the full benefits of working together.
Compromise- An SEO Company may often get frustrated when a client chooses not to or is unable to implement their recommendations. However, a good SEO Company will understand that compromise is essential and will be satisfied with the decision or work with the client to find a better solution.
Test- SEO is an ongoing process that requires a lot of attention, even after the recommendations have been implemented. Testing is necessary to see if things are taking the right path and helps provide information of what should be done in the future. A good SEO Company is always testing, reviewing, and re-strategizing.
If your SEO Company is not PERFECT or your looking for one who is check out The Net Impact.

I am one of the few and lucky graduates of Spring 2009 that actually received my degree and got a job in my field within three months of graduation. “Advertising, so you write commercials and stuff?” is often a response when I tell people the industry I belong to.  I usually laugh, because that is a common stereotype for those of us in advertising and marketing. Honestly, it is those stereotypes that lead me to choose my major in the first place. While, I didn’t learn how to write funny commercials in class, I will say that I did not learn how to do what I am doing now either.

I am a web marketing account manager for an internet marketing firm.  Search engine optimization, social media, and Google Analytics are apart of my daily vocabulary at my new job, but I never heard one of those terms during my four years at an accredited University.  Schools are still teaching students about the ancient traditional media and are not training pupils on internet marketing or even mentioning the growing technology. Perhaps it is because it is a new genre that professors do not even understand, but in my opinion it needs to become a part of the curriculum sooner than later.

Having a degree no longer sets you apart from the eager job seekers, but knowledge and experience sure does. And in an industry that is constantly growing, employers are looking for those who know more than then they do. If Universities really want to stand out for their marketing programs, they should really begin teaching about internet marketing, search engine marketing, and social media. Soon enough they will realize that traditional media is yesterday’s medium, and internet marketing is the advertising of the future. Schools, students, and the industry are sure to benefit from these changes. At least until something else comes along…

YouTube… Many of us think of “Charlie Bit My Finger”, “Evolution of Dance”, and other hilarious homemade videos created simply for entertainment. But, in this ever changing world of social media, YouTube is now another source of marketing that can be used as a tool to advance your business.  However, just like any other form of social media (Facebook, Twitter, Blogs), YouTube is only considered effective if it is used properly. Here are some practices that should be followed when creating and optimizing your YouTube videos.

• Videos should be short, sweet, and to the point. Unlike the traditional, specific to entertainment YouTube videos, ones that are created for your business should be direct and informative. Viewers will not want to spend more than a few minutes viewing what you have to offer and desire instant gratification, answers now! Also, longer videos lead to longer upload times, which no one wants to wait around for.
• Save your video as a search friendly name. Just like a URL, you don’t want to save video files as 58756-apx.mov. Save it as something that actually describes your video and use some meaningful keywords.
• Comment and allow comments. Similar to Google Ranking, the more interaction you have with other users the higher you will rank in YouTube optimization. This means watch other videos, comment, subscribe, and make channels and friends. The more you put yourself out there, the more reciprocation you will receive. Also, be sure to post your video on other blogs and sites. If your video is viewed from another site, it still counts as a view.
• Chose ALL text wisely. Your Title should include basic keywords that people are likely to search and should be in conversational format. (How to do… How to make a…Product tutorial). Your URL should be the first thing listed in your Description.  YouTube only displays the first few lines of your description and since the ultimate goal is to get visitors to your site you want to be sure that they see that URL.  Following your URL, you want to illustrate your video with keyword dense sentences. Use as many keywords that make sense, but do not overdo it, that is SPAMMING. Your Tags should contain all variations of likely searched words and phrases. Get rid of non-specific words (and, of, to) and stick to the keywords.

These were just a few tips to get you started. Until next time……..

If you have a website that gets few visitors, its time to do something about it. The most important and inexpensive strategy is to rank high organically for your keywords as opposed to paid ad (pay per click). Search is the second most common activity on the Internet after email. Statistics show that web users use search engines to find products and services. Search engines send robot “spiders” to index the content on your website, so what are some steps you can do to prepare your website for optimal indexing.

To improve your search engine ranking, make sure to have all the following SEO steps on your website: Read the rest of this entry »

If you have a website with statistics, you may notice that you’re not getting the amount of traffic you hoped for. Helping your customers find your website is what web marketing is all about. By using keyword-linked advertisements, or placing ads on specific sites, you can promote your site and increase your business.

Search engines are the other key way that people find your business. Getting your site to the top of the list for certain keywords can make the difference between a sale going to you and that same sale being lost to your competitor. By optimizing your site’s content, and using web-placement strategies, your site will be leading the pack in no time.