Posts Tagged: social media marketing
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Nov 08, 2010
No CommentsPublic Relations and Technology Collide at PRSA-STL Workshop
Technology Shifts the World of Public Relations “Search is not just about trusting algorithm, it is about trusting friends”. My favorite session at PRSA-Tech Day was “Leveraging Your Brand in a Digital World”, led by Michael Pranikoff ( @mpranikoff ) Global Director of Emerging Media for PR Newswire. In the presentation, I learned today’s Public Relations has made...
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May 24, 2010
2 CommentsOptimized Press Releases Boost Brand Visibility
Until recently, companies and PR Firms wrote press releases in a very uniform fashion designed for the eyes of the traditional journalist. But the evolution of online public relations has created an entirely new approach to the writing and distributing process of press releases. Press release optimization is becoming an increasingly popular form of marketing. Just as optimizing...
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Apr 20, 2010
1 CommentSEO Team Recaps SES Chicago 2009
How do video, social media and advances in mobile effect search? What are the search engines changing? These were just a few of the questions answered at The Net Impact’s Search Engine Strategies Session on Wednesday, February 3rd, 2010. The seminar covered current trends in search engine optimization and highlighted the best presentations from the...
