Posts Tagged: Web Marketing
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Nov 08, 2010
No CommentsPublic Relations and Technology Collide at PRSA-STL Workshop
Technology Shifts the World of Public Relations “Search is not just about trusting algorithm, it is about trusting friends”. My favorite session at PRSA-Tech Day was “Leveraging Your Brand in a Digital World”, led by Michael Pranikoff ( @mpranikoff ) Global Director of Emerging Media for PR Newswire. In the presentation, I learned today’s Public Relations has made...
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Jun 08, 2010
No CommentsAdvertisers Take a Big Bite of Apple’s Mobile Ads
Just as Google is currently dominating desktop computers, Apple’s iAd will work to dominate the mobile world. Weeks before its scheduled launch on July 1st, Apple has already taken more than $60m in bookings for its new iAd mobile Web marketing platform. The service – which will offer advertising inside mobile apps, initially on the...
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Mar 17, 2010
No CommentsSocial Networking and the Business Professional
If you think online social networking is solely for the younger demographic, think again. Thanks to new social networking sites that enable professionals in a wide variety of industries, such as marketing, finance and even medicine, to build meaningful business relationships, social media is now flourishing in the business world. The Institute for Corporate Productivity...
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Nov 09, 2009
No CommentsOptimizing for Flickr
Flickr has become one of the most popular image sharing sites and currently hosts more than 4 billion images. Flickr is such an easy way to store photos, share them with family and friends, and even enhance traffic to your website. How does Flickr drive traffic to my site? Just like any other form of...
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Oct 23, 2009
No CommentsSocial Media Killed the Website Star
Will the growing popularity of social media sites end the need for a website? Absolutely not. The real time attribute of social media is something that your website can not contribute to the online community. However, your website still offers so much more than any social site can match. The Net Impact, a web marketing...
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Oct 15, 2009
No CommentsA P-E-R-F-E-C-T SEO Company
Plan- There is much more to Search Engine Optimization than just stuffing keywords on to a website. A good SEO Company will plan out a strategy specific to your site. They know that there isn’t a cookie cutter SEO plan for everyone and will do the research needed to devise the perfect strategy for you....
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Oct 02, 2009
No CommentsAm I Ready for Social Media?
Businesses are shifting their budgets and strategies from traditional advertising and jumping on the Social Media bandwagon. Can you blame them? This is where the industry is headed and where money is being made. However, just because it is the trend, it doesn’t mean that you are prepared to jump on quite yet. Here is...
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Sep 25, 2009
1 CommentThe Stuff They Didn’t Teach you in School
I am one of the few and lucky graduates of Spring 2009 that actually received my degree and got a job in my field within three months of graduation. “Advertising, so you write commercials and stuff?” is often a response when I tell people the industry I belong to. I usually laugh, because that is...
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Apr 03, 2009
No CommentsHow can we help?
Your website may have one of the most innovative designs out there, with information that people desire. Unfortunately, none of this is important at all if your website isn’t marketed. Unless search engines, such as Google, that are frequently used by ordinary people who might be potential customers for your business, know how to get...
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Mar 27, 2009
1 CommentUnderstanding The Importance of Keywords
When you go to a search engine and try to find something, you type in a word, or several words, and click the search button. The search engine then looks in its index for those words. Suppose that you used the words “car racing”. Generally speaking, the search engine will look for various things: Pages...
